Art & Identity - Barbara Kruger

"Today we find ourselves in a double blind, both obsessed with identity and haunted by the fear that it doesn't really exist"

- Does race exist?

Art identity is the questioning of ethnicity, gender and sexuality.

Barbara Kruger

The central themes in Barbara Kruger's work are gender, consumption and power. She is battling against the stereotype, and attacking the world of consumerism and advertising, as we are surrounded by advertising.

Her work 'Untitled (we will no longer be seen and not heard)' was produced in the 1980s but it is typically 50s and would have been messages that would have been heard in the 50s, which she is referring back to and creating a political statement about power and women being able to speak for themselves. Her messages were obviously powerful because the viewers were reacting to the images and reproducing them, sometimes in a commercial context.

'Untitled (you construct intricate rituals which allow you to touch the skin of other men)' is a poster about women having a choice. It was designed for a specific event,

 for the pro-choice movement, but ended up being a lot more than that, it became an icon for the pro-choice movement. She was giving a graphic expression to the womens experience to their lives and bodies and the choices and reality.